Jenica McKenzie is one of the four founders of ShuAddikt.com, a Dallas-based boutique shoe store that caters to clients who want high fashion shoes at reasonable prices. ShuAddikt is built around personal relationships with its customers and offers many innovative and complimentary services that cater to specific client needs, such as their concierge service.

The Additk’shun Begins

Jenica started ShuAddikt and ShuAddikt.com in late 2008 with three of her friends and fellow Texas Tech alums. The boutique has been innovative, caring for its customer base in a new and different way with many complimentary services not offered by competing businesses.

Jenica has utilized her education and years of experience to formulate marketing strategies that allow her company to turn a profit and grow their local customer base even in these tough economic times.

From Tupperware Parties to Trunk Shows

Marketing strategies are ever-shifting by nature, but some things remain constant. One of these marketing constants is that consumers appreciate it when businesses cater to them, especially if it’s free. This strategy is at the heart of Shu Addikt’s success. Their stated objective is for Shu Addikt to be a company that “strives to create a culture of individual women united by
their passion for trendsetting style.”

Towards this end, they offer a number of complimentary special services that are expressly designed to encourage relationship-building between the boutique and its clients. The concierge service is a prime example of this marketing philosophy.

Shu Addikt explains the concierge concept this way: “A personal stylist will get to know a client’s personality, style and the qualities she looks for when purchasing shoes. The same stylist will always be the point of contact to offer advice, help stay current on trends and offer selections that match her fashion profile.

Additionally, the stylist can be utilized for major events or special occasions to assist in pairing the appropriate shoes with an outfit or to compliment a client’s accessories.” This philosophy of personal relationships will help keep Shu Addikt going even in difficult economic times, due to the loyalty of the customer base.

About Jenica

Jenica McKenzie is in charge of general management at Shu Addikt, but that’s not all she does. She also owns BluePrint Marketing Group, a business development firm, and serves as Director of Marketing for a leading consumer packaged goods company based in Dallas, TX.

With 13 years of experience in marketing and strategic business planning, a bachelor’s in business administration from Texas Tech, and a Masters in Business Administration, this Diva has what it takes to succeed!

Be sure to check out Jenica’s website, and leave some of those fabulous heels for me!

Be sure to tune in to DivaTalkRadio on Wednesday, June 3rd at 2:00 p.m. EST to hear about Shu Addikt and all its great services!

You can listen live and interact with us by going to http://DivaTalkRadio.com/live.

Well, that’s it for now.  Until next time, wear your heels well and we’ll see YOU at the show!