Doing well across the board with social media, Twitter has proven the favorite resource of Toyota executives. Tweeting deals, industry information, and clever quips for their fans, Toyota implements and leverages social media in a winning strategy to remain relevant in the new millennium of marketing.
Specifically on Twitter, Toyota has managed several successful campaigns, events, and incentive programs. Here are a few of the most notable and recent:
- US Toyota President and COO Jim Lentz appeared live to interact with interested customers on Twitter, responding with thoughtful introspection and playful banter.
- Toyotathon Shareathon used both Facebook and Twitter to leverage a campaign that went exceedingly well, as any program giving away free money should!
- Using Twitter chats in the past, Jim Lentz created an atmosphere with customers that any one of them can reach the very COO of Toyota. This empowering feeling has given the name “Toyota” a familiar touch, and made it more accessible to those who don’t know the brand by usage and ownership.
Elsewhere in the world of marketing, Toyota appeared with a strong brand message as well. Making appearances on Today on NBC, on ABC, and NPR, COO Jim Lentz has become a household name, which in turn, brings Toyota home for customers. As the first corporate executive to ever do so, Lentz made a bold appearance on the youthful Digg Dialogg program. Lentz, with his social media team, is revolutionizing the auto industry’s approach to marketing.
Young drivers, parents buying vehicles for younger drivers, and even tried-and-true Toyota owners, are falling deeper in love with a brand that shows consideration for its fans, on and off Twitter. Toyota is embracing social media so well that it has even become a case study for other car brands.