Does Your Website Need a Copywriting Detective?

Cathy Goodwin -The Copy Writing Detective

Hey Diva’s. If you run a service based business, than check this out.

Our guest was Cathy Goodwin PHD – the Copywriting Detective
http://copywritingdetective.com/

The Copywriting Detective Helped us recognize the clues to the missing client!
(All of this is explained more in her free ebook at the above site)

1. The Missing Niche
(When you have a niche, that is not all you will serve. Sometimes your niche description
will attract client that just want to be part of that niche.)  They want to know you’re comfortable
in that niche.

Your site needs to be all about the problems you solve – It’s more about your solution
than your demographic

2. The Bashful Business Owner
People want to know you! Go ahead and talk about your successes on your website.

3. The LockedRoom Mystery
Some website owners have this “locked room,” leaving you to wonder just what they
really do.

Red Herring – in Murder Mystery talk this is something left to throw the detective off the
trail into the wrong direction.

Red Herring 1: The LOGO.
These are NOT the first thing you need.

Red Herring 2: the need to be “authentic”
Usually a trained copywriter can convey your more authentically than you can yourself.

Red Herring 3: The fear of sounding too “salesey”
Timid copy makes others nervous

Come on over to www.Copywritingdetective.com and get started with Cathy’s free
ebook. You will be glad you did.